Vodafone eyes MSMEs to boost company business


NEW DELHI : Vodafone Idea Ltd plans to offer its mobility and integrated Internet of Things (IoT) solutions, including cloud telephony and auto-attendant, to nearly 250,000 micro, small and medium-sized businesses over the next next year, said a business executive. India’s third-largest telecom operator is eyeing the consultancy sector to seize opportunities in this under-exploited segment.

The company is also optimistic about the expected 5G captive network activity from enterprises, including SMEs and MSMEs, said Arvind Nevatia, company chief commercial officer, Vodafone Idea.

“We believe that as a telecom operator, we have the best expertise to deploy private networks on 4G/5G in the future,” Nevatia said in an interview, arguing that telecom operators are better suited. to offer captive 5G services, amid growing debate. between technology companies and telecommunications service providers where the former seek to set up captive networks on their own with waves allocated by the government without auctions.

Initial adoption is expected in large manufacturing, mining and port companies, he said, adding that industry-driven adoption and investment can open up use cases and deployments in the future.

“We see business opportunities with midsize businesses and others who would require private networks provided by telecom operators as shared or dedicated capacity across the country, delivered through a host of available spectrum options, as well than 5G slicing capability,” Nevatia added.

Vodafone Idea recently created a use case for a 5G private enterprise network in India as part of a partnership with L&T Smart World & Communication at the group’s AM Naik Heavy Engineering Complex manufacturing plant in Surat, trial title.

Vodafone Idea has partnered with businesses across all industries and sizes to competitively meet coverage, cloud connectivity and collaboration requirements and therefore believes that private networks are an extension of these. this.

On diversification into mobility solutions consulting for the MSME segment, Nevatia said the base of 63 million large MSMEs provides a significant market opportunity for telecom operators, as businesses in retail, healthcare, electric vehicles and others wanted to adopt technology solutions for business growth, improved efficiency and enhanced safety.

“I see momentum in healthcare as well with smaller clinics, private clinics, looking at digitized solutions and cloud telephony,” he added. think are still at a low penetration rate and will grow with the formalization of more and more MSMEs. »

According to Cisco SMB Digital Maturity Study 2020, digital adoption will enable SMBs to add $158 billion to $216 billion to India’s GDP by 2024, making this segment one of the biggest spenders for businesses. digitization operations in the years to come. Businesses have become a key revenue source for the telecom sector, with around 40% of industry revenue coming from large and small companies, according to data from the Cellular Operators Association of India. Rival carriers Bharti Airtel are a big player in this segment, with partnerships with several companies including Google.

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