Tourism chief sees better, ‘Philippine-branded’ air and seaports

PASSENGERS wait at Terminal 2 at Ninoy Aquino International Airport after several flights were canceled on January 10, 2022. – PHILIPPINE STAR/ MICHAEL VARCAS

THE DEPARTMENT OF TOURISM (DoT) is partnering with transportation authorities on a plan to improve air and seaports across the country and install common elements that will give these facilities a distinct character. Filipino brand.

The DoT plans to improve existing facilities at airports and seaports by introducing improvements that will make the ports more aesthetically pleasing, convenient, tourist-friendly and, most importantly, reflect the Philippine brand, Tourism Secretary Maria Esperanza Christina G. Frasco said during a meeting with Transportation Secretary Jaime J. Bautista on Aug. 8.

A technical working group will be formed to evaluate and facilitate the plan.

The DoT has recommended three pilot sites, namely: Ninoy Aquino International Airport Terminal 2 in the capital, Davao International Airport in the south, and Cebu City Pier 1 in the central Philippines.

Points recommendations on incorporating Philippine branding in ports include signage with a standard look; use of lighting, backdrop and furnishings that reflect the Filipino brand; and the use of interactive exhibits that will promote local artists and artisans.

Besides improving convenience for travelers and tourists, the DoT is also planning to put a Filipino brandto our ports, a good image of the Philippines that will remain in the memory of visitors,said Mrs. Frasco.

While we understand that introducing major infrastructure changes to existing airports and seaports is something that cannot be done in the short term, in response to the President’s call to improve the overall tourist experience, we identified ways to introduce improvements. which do not necessarily involve long-term actions,she says.

The DoT is also pushing for increased efficiency and reduced passenger wait time through a one-stop shop for land, air and sea connectivity with a provision for digitized service.

The department also called for the resumption of pre-pandemic routes to reduce congestion at major ports, and at the same time recommended new local routes to meet current travel conditions and demand. Revin Mikhael D. Ochave


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