Snapchat is in full festive mood with the social platform announcing a host of new features to celebrate the Festival of Lights. All app tabs will offer something Diwali-related for Snapchatters to explore. The Spotlight section, which is Snapchat’s community pilot video platform, is hosting a #LightUpSpotlight event where creators are encouraged to save and share Diwali outfits, dance videos and other Diwali-themed videos .
The Chat tab can be used to wish family and friends through the newly included holiday-themed Bitmoji and cameo stickers, while the Cards tab will gain new action “mojis”, lights, diyas and lanterns.
Meanwhile, the Camera tab – the very first thing you see when launching the app – will have several Diwali-themed AR lenses and geo-filters that will go perfectly with the festivities.
One of those AR lenses is something that allows you to give your local confections a makeover. You can use virtual firecrackers, floral decor and diyas to give budding sweet shops in your locality a Diwali touch, then share the Snaps on the app to support them.
Snapchat will also release the trailer for seasons 2 and 3 of Phone Swap, a popular show where two participants on a blind date swap phones to find out more about each other and decide if a second appointment is scheduled.
“At Snap, our goal is to localize the app experience for our Snapchatter community in India and these cultural moments are the heart of that. This year, we want to elevate the experience of our users through this special AR lens from transformation of Diwali where they can inherit their favorite mithai stores, thereby promoting and encouraging small business owners,” said Lakshya Malu, Market Dev at Snap Inc, India, in a press statement.