Snapchat announces new Diwali features, launches special AR lenses, stickers

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With Diwali around the corner, Snapchat is getting into a festive mood with the social platform announcing a host of new features to celebrate the festive season. All app tabs would offer something Diwali-related for Snapchat users to explore. The Spotlight section, which is Snapchat’s community pilots video platform, is hosting a #LightUpSpotlight event where creators are encouraged to record and share Diwali outfits, dancing, and other Diwali-themed videos.

The Chat tab in Snapchat can be used to wish friends and family through the newly included holiday-themed Bitmoji and cameo stickers, while cards would gain new “mojis”, lights, diyas and action lanterns.

Also, the Camera tab – the first space you see when launching the app, will have the multiple Diwali themed AR lenses and geo-filters that would go perfectly with the festivities. One of those AR lenses is something that allows users to makeover their local candies. Users can use virtual firecrackers, floral decor and diyas to give budding sweet shops in their locality a Diwali touch, then share the Snaps on the app to support them.

As a reminder, Snapchat had launched a new AR lens that can be used to shop and find Halloween costumes, parties and events, for the Halloween season.

Instant messaging platform Snapchat has allowed users to digitally wear special Halloween outfits heavily inspired by current popular shows and movies that have helped shape pop culture references.

The Snapchat app offered users the option to purchase these costumes. Characters and costumes heavily inspired by popular witch-based movies and TV shows like Harry Potter, Squid Game, Stranger Things, Hocus Pocus, Power Rangers, Transformers and other titles are also included.

Apparently Snapchat did a survey with a consulting firm called Ipsos. In the survey, it was reported that the most common reason people use augmented reality is for shopping. Additionally, a growing number of merchants and businesses are turning to introducing augmented reality technologies into their platforms, which would help them allow users to try out the products they sell.

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