Lenses: Snap announces new Lenses features, Spectacles and new monetization opportunities for creators


Snap has announced new features for Lensesmonetization tools for AR creators and new features for Spectacles during the ongoing Lens Fest.
The company launched new features for Lenses, including Custom Landmarkers, which allow Snapchatters to create AR experiences mapped to local landmarks or even their own backyard and brought Lenses connected to Spectacles, enabling multi-user AR experiences. Here’s a list of all the new features the company announced at Lens Fest.
New Features for Lenses
Snap has rolled out the version 4.10 update for Lens Studio, its AR creation software. The tool allows users to create the goals and present them through Snapchat, instant cameraShows or in other applications via the camera kit.
Custom Landmarkers: Snap launched Landmarkers in 2019 and Local Lenses in 2020, overlaying augmented reality on dozens of popular destinations around the world. With the latest update, creators will be able to create custom landmarks, turning local landmarks into AR attractions. All it takes is a mobile device with a LiDAR scanner to map the area and create a 3D model to import into Lens Studio.
World Mesh: Creators can now use depth information and understanding of world geometry to create experiences that resemble the real world, something previously only possible with high-end devices, making it possible goals like the Matrix world below.
Other new features announced for creators in Lens Studio 4.10 include:
New sound library: Creators can now choose from a wide range of sound libraries and add Snapchat’s licensed music and sound clips to their own Lenses.
Real-world physics: AR elements appear and react more realistically to physics forces like gravity and collisions.
API library for real-time data: Smart and useful goals are easier to create with real-time information pulled from other sources, from the US stock market to weather data. Some APIs include FTX, Alpaca, Accuweather, and iTranslate.
New monetization opportunities
To support the creators of Lens, Snap announced new monetization opportunities.
Lens Call-To-Action: This is a new feature that allows creators to include a link on a lens, making it easier to move Snapchatters to a destination such as a merchandise store.
Gifting: Allows Lens creators to receive support from Snapchatters via story replies. Lens creators earn a share of revenue from giveaways received through story responses. The feature is currently rolling out only in the United States region. Snap has confirmed a global rollout soon.
New Features for Spectacles
Learn: Experience the effects of global warming first-hand with Save the Reef by Visionaries 777. Or deepen your understanding of New Mexico’s historic places by Lauren Cason.
Shop: Users can now try on AR clothing with Exodus by Damara Ingles and eat at a restaurant with a menu that comes to life with AR Menu by Brielle Garcia.
Discover the Art: The ability to interact with three-dimensional art to unlock new soundscapes in The Door by Heather Dunaway Smith. Or, users can visit an art gallery in AR with Leighton McDonald’s BlackSoul Gallery.
PLAY GAMES: Race through a playful hands-free obstacle course with Lucas Rizzotto’s Monke Racing. Or take care of your very own pet called Rocket Cat by Wabisabi.
Connected Lenses — These experiences allow multiple people to share the same lens with others in the same space on Spectacles.
Location triggers — If you choose to enable location, lenses can adapt based on a specific GPS radius, so experiences can be personalized based on location.
Endurance Mode — This feature allows lenses to run longer by turning off the display between lens interactions.


Comments are closed.