Canon Japan to hike prices of 19 cameras and 42 lenses


Canon Japan is set to raise prices that cover its entire interchangeable lens camera division, including several Cinema EOS camera bodies, lenses and products.

The price increases are should come into force on November 4 and includes 19 cameras, 42 lenses, two binoculars, two compact digital cameras, a Cinema EOS camera and a professional video camera for a total of 67 products across its entire imaging line. These price changes are on top of the 17 RF lenses and a camera that went up in price earlier this year (as noted from Canon Japan).

The increases affect virtually all of Canon’s best-known cameras, including all new RF cameras such as the EOS R5, R7 and R3, as well as older DSLRs such as the 1DX Mark III, 5D Mark IV and the 6D Mark II. The EOS R5C and the XF605 film camera are also affected.

It is difficult to analyze the magnitude of the increase to be expected, as Canon’s online store in Japan includes a 10% tax on the list price while the new increased prices noted by Canon Japan does not include tax. This 10% tax has been removed from the prices shown below to allow for a more direct comparison, but PetaPixel cannot be sure that everything has been reflected in the final sale price after these changes come into effect. That said, from what can be calculated with the information available, it looks like the price increases will be substantial.

For example, the EOS R5 is currently available in Japan for 460,000 yen (about $3,068), which will drop to 520,000 yen (about $3,468.59). The EOS R3, Canon’s newest high-end camera, is available for 680,000 yen (about $4,535.84) today, but it will drop to 780,000 yen (about 5,202.88) on November 4.

The list of lenses that will see a price increase is also substantial and includes both RF and EF lenses across the range, including the 24-70mm f/2.8, 70-200mm f/2 RF mounts. .8 and the two teleconverters. The affected EF lenses range from two tilt-shift lenses to a wide range of primes and zooms. Just as with cameras, the price increase varies, but as a point of reference, Canon’s RF 600mm f/4 is currently available. for 1,645,454 yen (about $10,975.77) but it will drop to 1,698,000 yen (about $11,326.27). The RF24-105mm f/4 L IS USM is currently available for 158,000 yen (about $1,053.92) but it will go up to 168,000 yen (about $1,120.62).

A full list of affected cameras and lenses can be read on Canon’s website where the company breaks each down into PDFs organized by imaging division.

In almost all cases, the price increases are large enough that if someone in Japan is waiting for a sale on RF or EF lenses or cameras, it’s probably a lot smarter to get them before November 4th than to get them. wait longer since a price drop. doesn’t seem likely at this point.

It is not yet clear whether these price increases will carry over to the west. Canon USA tells PetaPixel that these price increases come from Canon Marketing Japan, not Canon Inc., a small but important distinction. As such, price increases may or may not come to the United States.

That said, some price increases originating in Japan have come to the west recently, including for a set of RF and EF lenses that have seen the second price increase in five months earlier this year.

Update 10/20: After publication, Canon USA clarified Canon Marketing Japan’s role: “Canon Marketing Japan is a subsidiary — they have decided to raise prices and have discretion to do so, just like a reseller or Canon Solutions America can. do here in the United States. .”

Picture credits: cannon


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