Snap Launches Director Mode and Brings Ray Tracing to Snapchat Lenses


Snap took the stage at its fourth annual Partner Summit to announce all the new AR and camera features coming to Snapchat and Spectacles in 2022.

These include a new director mode for creators, AR tools for developers, and a partnership with Live Nation that will bring augmented reality to concerts and festivals.

One of the most interesting updates for us regular users and creators is director mode.

Director Mode appears to be Snap’s latest attempt to take on TikTok and Instagram Reels, offering a new set of cameras and editing tools that make it easier to create polished content in Snapchat.

This includes a new dual camera feature that lets you record using both front and rear cameras at the same time, meaning there’s no longer a need to rotate the camera to capture your reaction.

There’s also a Green Screen mode that lets you play with your background, as well as a quick edit feature for editing multiple shots together.

Buzz Lightyear Snapchat Ray Tracing Lens

Snap is also rolling out a number of new augmented reality tools for developers, so expect to see some awesome AR capabilities in future lenses.

This includes ray tracing for more realistic shiny objects, including a sparkling Tiffany & Co. brooch and a light-catching Buzz Lightyear costume lens.

Snapchat location lens lego

Other developer updates include the ability to interact with multiple users in the same objective, location-based experiences anchored in cities, and cloud storage that allows users to pick up objectives wherever they go. are arrested for the last time.

Another major change coming to the Snapchat app is the Dress Up tab. Dress Up is like Instagram’s Shop tab, but with a focus on Snap’s AR try-on features, letting you try on outfits and accessories and see how they look on your body before you go. ‘to buy.

Snapchat Dress Up Puma AR Shopping

Finally, Snap announced a multi-year partnership with Live Nation that will create new ways for fans to experience live music at concerts and festivals, starting with EDC Las Vegas in May, though Snap didn’t reveal exactly what. that this implies at this stage. indicate.


Comments are closed.