Lynn PR rebrands and adds practices in preparation for international expansion

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CARDIFF — Lynn PR has been rebranded as Lynn and has added three new practices, as it eyes international expansion.

The 30-person agency, headquartered in Wales, specializes in campaigns, behavioral science and counter-disinformation/disinformation strategy and research. It has now added three new dedicated practice areas: Lynn Health, Lynn Planet and Lynn Change.

CEO and Founder Shayoni Lynn told PRovoke Media that the consultancy wants to use its scientific and strategic experience to help companies, organizations and governments solve the most complex challenges.

“We created the company with a clear mission to improve and save lives using behavioral science and communication strategy and the three new practices are a critical piece of the puzzle for our growth,” he said. she stated.

“Lynn Health consolidates our work throughout the pandemic and demonstrates that we are challenging the energy to reach and engage as many people as possible to access healthcare and improve their lives. The biggest and most complex challenge in the world is climate change: we believe it is an emergency and requires transformational change. Our dedicated practice at Lynn Planet uses systems thinking, behavioral science communication approaches, disinformation strategy, and the examination of social justice and economics to provide new insights to governments, organizations, and businesses. that will inspire, educate and persuade the public to action.

“I think we’ll see a lot of ESG integration and work between Lynn Planet and Lynn Action, our business transformation practice, which will use behavioral science, creativity and strategic communications to drive organizational change.”

Lynn said the business will add new practice areas in the future and is already planning to expand beyond the UK from 2023: “We have seen the impact our approach has had in the UK Kingdom, and our vision for the next few years. is to have an international presence in key markets – we are looking at the United States and India – and we are working on that now.

The agency’s clients include local government, civil service and NHS organisations, as well as the Jockey Club and ride-sharing start-up Wystle. In recent weeks, Lynn – shortlisted for PRovoke Media’s Digital Agency of the Year award – has also been involved in the fight against Russian disinformation to support the war effort in Ukraine.

Lynn’s advisory board includes big-agency veterans David Gallagher (ex-Omnicom), Stephen Waddington (ex-Ketchum) and Andy West (ex-Hotwire). Gallagher said: “Lynn has come a long way in a short time and already has a world leading offering. By combining her expertise in behavioral science and misinformation strategy to solve issues related to health, sustainability and purpose, Lynn is able to provide her clients with counter-intuitive and creative solutions to bring a behavior change for good.

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